Mr. Loughlin also speaks on the ‘print vs. digital’ debate, urging magazines to “deepen relationships with consumers.”
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"What’s happening right now in social media is a leading indicator of a brand’s health over the next six to 12 months…"
Toyota’s acceleration malfunction, Groupon’s Superbowl fumble, and Best Buy’s innovation team — what it all means in for brand health.
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“Recent events really show that the issues of freedom of expression and privacy are relevant to companies across the board in the technology sector,” said Susan Morgan, executive director of the initiative. “Things really seem to be accelerating.”
But the global initiative is not. All of the participating companies are American. Also, Facebook and Twitter are notably absent despite their large audience and wide use by activists, in the Middle East and elsewhere.
A pretty ingenius integrated marketing initiative on MTV and Rhapsody’s part — and 60 serious days of free music — no strings attached.
Chris Brogan consults and speaks professionally with Fortune 100 and 500 companies like PepsiCo, General Motors, Microsoft, and more, on the future of business communications, and social software technologies. He is a New York Times bestselling co-author of Trust Agents, and a featured monthly columnist at Entrepreneur Magazine. Chris’s blog, [chrisbrogan.com], is in the Top 5 of the Advertising Age Power150. He has over 11 years experience in online community, social media, and related technologies
Advertising strikes back in a world of multi-platform media where content is driving business.
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U.S. retailers are latching onto the iPad craze, using the tablets to keep customers busy and buying, software designers say.
Industry observers tell the Chicago Tribune the tablet computers will soon be found in all kinds of emporiums, from supermarkets to department stores to posh boutiques.
"Everybody has something in development," said Ken Nisch, chairman of JGA, a retail design firm in Southfield, Mich. "This is not going to be a novelty. It’s going to be a sea change in how retailers transact and interact with customers."
Since Apple launched the device last spring, Burberry, Puma, Things Remembered, Converse and Nordstrom, among other retailers, have begun testing tablets at selected outlets around the country.
IPads are being used as mobile catalogs where clerks and customers can peruse inventory not available on the shelves. They are being attached to counters so shoppers can design their own products. Sales staff use them to gather customer data. And they are testing them as portable cash registers.
"It is taking retail outside the four walls to where the customers are," Sandeep Bhanote, chief executive officer of Global Bay Mobile Technologies, a New Jersey mobile retail software firm, told the Tribune. "You’re talking about changing the way you do business."
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